TAMNO

Performance With a Longer View

A lot of the conversation came back to control. Control in the game, certainly. But also control over what happens when a component wears out or a player’s preferences change. Working with Tamno’s founders, we gave that conviction a clear expression: “Built to perform. Made for the long haul.” It put serviceability alongside performance, with a story the company could carry into future products.

We developed the names Tempo for the gaming mouse and Cassette for its retro counterpart. Short, familiar, and connected by a musical thread, they gave Tamno a way to build a recognizable product family. Tempo would lead the launch.

Show the Screws

Some of the most important storytelling was hiding underneath the mouse. Exposed screws made repairability visible: here was a product designed to let its owner in. That became a useful test for the creative. Could someone understand what made Tempo different just by looking?

Takt/Studios combined product photography with 3D animation to get close to the materials and explain the hardware. The woven carbon fibre, matte finish, and transparent sides gave us plenty to work with. Lighting stayed restrained. Detail shots and assembly sequences gave the eye something specific to follow. As the work developed, we brought repairability further forward, showing the access and components behind the promise. The launch film brought the material story and repairability into the same frame.

From First Look to First Backer

The Shopify landing page and Kickstarter experience carried that same argument into the details. Product imagery drew people in, while feature explanations, comparison graphics, and FAQs helped them understand what they were being asked to back. We brought repairability up the page and used underside views to show how access worked. Reward tiers and clear calls to action gave the story somewhere to go.

The media strategy connected Meta, YouTube, and Reddit to a prelaunch campaign focused on Kickstarter followers. A “Notify Me” call to action gave interested people a way to hear when pledges opened. Building that audience first gave Tamno a way to test interest and make a more informed decision about the funding launch.

Tempo is now collecting its first Kickstarter followers. The long game starts here.