Ryan Aceman

Director, Brand Strategy

Clarity over cleverness… But make it sound good.

A strategic storyteller who excavates authentic brand truths and transforms them into resonant narratives. With quiet confidence and sharp analytical thinking, Ryan crafts purposeful content that connects with audiences while driving measurable business outcomes.

Get to Know Ryan

Loves
Island trips, raspberries, and warm tea
Favorite Musical Artists
To name a few: Rush (🇨🇦), Freddie Gibbs, OutKast, Pink Floyd, Dire Straits, Madvillain, Genesis, Kendrick Lamar, Frank Ocean…
Favorite Foods
Sweet and savoury breakfast, fresh sushi, authentic barbecue
Guilty Pleasure
Having over a dozen fantasy football teams
Favourite Time of Year
Those few weeks where Summer slowly becomes Fall and everything just feels perfect

Director, Brand Strategy

Ryan transforms complex brand challenges into powerful narratives that connect with people. Starting his career at a creative agency for publicly traded companies, he developed a rare ability to distill technical complexity into compelling stories – a skill he later honed working brand-side with the National Hockey League’s Edmonton Oilers and Rogers Place.

His superpower lies at the intersection of strategic thinking and creative storytelling. Ryan and his team work to uncover the authentic “reasons for being” that makes brands truly distinct. What sets Ryan apart is his capacity to see beyond surface-level marketing to identify the deeper “why” that drives brand resonance. At Takt, he leads brand strategy initiatives that balance analytical precision with emotional intelligence – creating narratives that fundamentally shift how audiences perceive and connect with brands.

His work spans industries from professional sports to higher education, technology to retail, and everything in between, consistently delivering the same outcome: brand stories built on authentic truths rather than marketing conventions.