Takt + NHL Players’ Association Nominated for Two Webby Awards

Two Webby nominations. One project. A long time coming.

When Ted Lindsay helped found the NHLPA in 1957, he wasn’t thinking about websites. He was thinking about players, their dignity, their rights, their voice. That conviction became the Association’s backbone, and it’s still there today. But for a long time, the digital presence hadn’t kept up with the organisation it was meant to represent.

That’s the problem we were brought in to solve.

Our work with the NHL Players’ Association has been nominated for two Webby Awards in the Sports category and the Government + Associations category. For a project that started with a question about legacy and ended with something that reflects it, the nomination carries weight.

History worth carrying forward

The problem wasn’t the technology. It was the translation: how do you take something with that much history, that much weight, and make it feel present?

We mapped the site around four distinct audiences: fans, players, agents, and media. Each has different needs, and all expect the same thing, to find what they came for without friction. Structure became the foundation. From there, the experience could breathe, moving visitors through the Association’s story, its people, and its purpose without forcing it.

The visual direction follows the same thinking. Confident without being loud. Grounded in the NHLPA’s identity, evolved for where it’s going.

Good work takes good partners

This kind of project doesn’t come together without the right people on both sides.

The NHLPA team knew what they wanted and trusted us to get there. That combination, clear direction and genuine openness, is rarer than it sounds, and it makes all the difference.

At Takt, every discipline had a seat at the table: strategy, UX, design, development, content. It was the kind of collaboration where the work pushes itself forward, and the decisions make themselves because everyone is oriented around the same thing.

Part of a stronger season

The Webby nominations don’t stand alone. This project has been recognised across multiple awards programmes this season, and so has work from across the studio.

Takt picked up Platinum wins at the AVA Digital Awards for the Adler University website in the Education/Institution category, and the Wonder Media Network website in the Podcast, Entertainment + Professional category.

The NHLPA website took home two Golds at the Vega Digital Awards, one in Associations + Organizations, and one for User Experience + Interface.

Four wins. Two nominations. One season worth celebrating.

If you believe in this kind of work, help us amplify it

The Community category at the Webby Awards is public voted. Every signal of support—every vote—helps this project reach a wider audience.

The outcome matters. But how it was made matters more, with care, discipline, and a shared commitment to cultural integrity.