Institute for Clinical Evaluative Sciences

Education resource hubs carry a unique burden. They house long-form, nuanced content that is essential for credibility and depth, but too dense for primary navigation or top-of-funnel pages. They also serve as a place for storytelling, where institutions can demonstrate academic rigour, research impact, alumni outcomes, and student experience.

We design resource hubs to scale by starting with a clear content model built on intuitive taxonomy, filtering, and tagging. This structure is shaped around how different audiences actually search and browse, allowing content to grow without becoming fragmented or difficult to navigate.

To ensure longevity, we pair the system with clear governance, workflows, and training so teams can publish confidently and consistently over time. The result is a resource hub that remains usable, discoverable, and relevant as content volume increases.

A healthcare website redesign project starts by defining the user journeys that matter most: finding care, understanding services, building trust, and taking action, all with minimal friction (especially on mobile devices, as telemedicine becomes more widely used and expected). We typically map high-intent tasks first, then reshape information architecture and templates so critical decisions are clear and fast. For Prenuvo, a preventative cancer screening startup, the site was structured around distinct audience needs (patients, doctors, employers) and designed to reduce fear, minimize jargon, and improve content findability for users.

A healthcare website’s mobile user experience improves most when templates are built responsively at the component level, navigation is simplified, and content is structured to support scanning and quick actions. Performance and readability need to be validated during build, not retrofitted after launch. For Kelowna Dental Centre, the site was rebuilt to deliver a clean, conversion-ready experience across devices, with accessibility and performance treated as core UX requirements.

WCAG 2.1 AA compliance includes accessible components and templates, adequate contrast, keyboard navigation, screen-reader support, and consistent interaction patterns that remain accessible as content scales. The practical win is governance: accessibility holds because it’s baked into the system, not dependent on one-off page fixes.

The “best” platform is the one that supports structured content, reusable components, secure integrations, and the authoring reality of your internal team. For high-performance, security-sensitive builds, a headless approach can be a strong fit because it decouples content management from the front end and reduces risk. For Primasun, an Alphabet-funded precision health company, Takt used a headless CMS approach (Contentful + Gatsby) to support speed, security, and accessibility at scale.

Success for healthcare website redesigns is measured through real outcomes tied to user intent: discoverability (organic visibility, SEO), engagement quality (time, depth, ease of action), and meaningful actions (calls, form submits, bookings, resource downloads). Then instrument analytics around those tasks so you can prove impact and keep improving post-launch. For Evergreen MD Aesthetics, the website redesign’s success was measured by concrete lifts in engagement and acquisition metrics, including increases in session duration, call volume, and organic traffic.

Healthcare organizations often serve patients, clinicians, caregivers, and partners simultaneously, each with different goals and emotional contexts. We design healthcare websites by mapping these journeys distinctly, then building shared templates and navigation patterns that adapt by audience without fragmenting the experience.

This audience-first approach is reflected in our work for ICES and Evergreen MD Aesthetics, where information architecture, content structure, and design were tuned to meet very different user needs within a single coherent system.

Most healthcare organizations serve several audiences simultaneously: patients, clinicians, caregivers, funders, referral partners. The brand has to work for all of them.

Most healthcare brand work fails here because it’s either built for one audience and ignored by the others, or diluted into something too generic to connect with anyone. We solve this by mapping each audience before we touch the brand: what questions they’re asking, what emotional state they’re in, what proof points move them.

From there, we build a core position that holds across all groups, paired with a messaging framework that shifts tone, emphasis, and evidence by audience without fracturing the identity underneath.

The information architecture follows the same logic, giving each audience a distinct pathway to the content that matters to them. We’ve applied this approach across organizations like Prenuvo and CMHA North + West Vancouver, each with very different audience configurations but the same underlying challenge.